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Rolle Pass

Content Creation & Brand Partnerships

I’m Heidi Lagares-Greenblatt, the creator behind @RoamWildFamily & @heidiLagares. I show families that adventure travel doesn’t stop when you have a family, and I help destinations and family-friendly brands tell stories that audiences save, share, and act on. I’ve visited all 7 continents and 45+ countries, competed on Survivor Season 44, and built an audience of parents who make their family’s travel and purchasing decisions. My process is fast, flexible, and insights-driven.

  • Instagram

Content Performance 

@RoamWildFamily  --- Adventure Travel, Travel, Hiking, Outdoors and National Parks 

4.0M+

Views on Average

6.3k+

Followers

120k+

Interactions

Performance Highlights:

Top Reels: 5M (cruise ice cream), 4.2 (Ice cream outdoors), 2.3M (passport tip), 2.1M (Shenandoah hiking)

Audience:

My audience is predominantly US-based (over 65%), ages 25–54 (over 60%) — parents actively planning family trips and making the purchasing decisions, not passive scrollers

@heidilagares --- Female Empowerment with Pillars: Pittsburgh, Survivor, and Adventures

400k+

Views on Average

9%

Engagement Rate (By Views)

40k+

Interactions

2000+%

View Rate (by Followers)

9.9k

Followers

2k

TikTok Followers & Growing

Spec Ad Examples

Photography (Videos Coming Soon)

Video Examples

Museum of Illusions.jpg

Video Example

Museum of Illusions Pittsburgh

Eatn Park.jpg

Video Example

Eat'N Park 

Contact

Let’s create something together. Whether you’re a tourism board, a family or outdoor brand, or a Pittsburgh-area business, I’d love to hear about your goals.

  • Instagram
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