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Rolle Pass

Content Creation & Brand Partnerships

I’m Heidi Lagares-Greenblatt, the creator behind @RoamWildFamily & @heidiLagares. I show families that adventure travel doesn’t stop when you have a family, and I help destinations and family-friendly brands tell stories that audiences save, share, and act on. I’ve visited all 7 continents and 45+ countries, competed on Survivor Season 44, and built an audience of parents who make their family’s travel and purchasing decisions. My process is fast, flexible, and insights-driven.

  • Instagram

Content Performance 

@RoamWildFamily  --- Adventure Travel, Travel, Hiking, Outdoors and National Parks 

4.0M+

Views on Average

6.3k+

Followers

120k+

Interactions

Performance Highlights:

Top Reels: 5M (cruise ice cream), 4.2 (Ice cream outdoors), 2.3M (passport tip), 2.1M (Shenandoah hiking)

Audience:

My audience is predominantly US-based (over 65%), ages 25–54 (over 60%) — parents actively planning family trips and making the purchasing decisions, not passive scrollers

@heidilagares --- Female Empowerment with Pillars: Pittsburgh, Survivor, and Adventures

400k+

Views on Average

9%

Engagement Rate (By Views)

40k+

Interactions

2000+%

View Rate (by Followers)

9.9k

Followers

2k

TikTok Followers & Growing

Spec Ad Examples

Photography (Videos Coming Soon)

Video Examples

Contact

Let’s create something together. Whether you’re a tourism board, a family or outdoor brand, or a Pittsburgh-area business, I’d love to hear about your goals.

  • Instagram
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